The music video for Michelle Nascimento’s latest single, “Again,” is a visual masterpiece set against the stunning backdrop of the White Bonneville Salt Flats in Tooele County, Utah, near the Utah-Nevada border. The journey from concept to completion was a challenging yet rewarding experience, bringing together the talents of Video Producer Kenneth R. Hoffman and Film & TV Producer Jonathan Judeen.
The Location
The Bonneville Salt Flats, known for their unique and expansive landscapes, provided the perfect setting for the video. Located in Tooele County, Utah, near the Utah-Nevada border, they are about 120 miles west of Salt Lake City and east of Wendover, Utah. The flats are on the western edge of the Great Salt Lake Basin and are the largest of many salt flats in the area. They are characterized by their vast, white salt flats, creating a visually striking contrast against the clear blue sky.
See: Bonneville Salt Flats | Utah.com
The Team
Kenneth R. Hoffman of Hoffman Film spearheaded the video production, while Jonathan Judeen captured breathtaking stills of the shoot. Their combined expertise brought a high level of professionalism and creativity to the project, ensuring that every frame of the video was meticulously crafted.
The Shoot
The production process spanned approximately six weeks, from filming to final edits. Despite the serene beauty of the location, the shoot was not without its challenges. The desert was cold and windy, adding an element of difficulty to the day-long shoot. From early morning until night, the team worked tirelessly to capture footage in both natural light settings, leveraging the changing light to enhance the video’s aesthetic.
The Experience
The long hours and tough conditions paid off, resulting in a visually stunning video that complements the hauntingly beautiful sound of “Again.” The footage captured in the golden morning light and the deep hues of the evening created a dynamic visual narrative, perfectly matching the mood of the song.
Final Thoughts
The “Again” video stands as a testament to the dedication and hard work of Michelle Nascimento, Kenneth R. Hoffman, and Jonathan Judeen. The cold, windy conditions and long hours in the desert were all worth it to bring this vision to life. Fans can now enjoy a video that not only highlights the stunning Utah landscape but also elevates the emotional impact of Michelle Nascimento’s latest single.
Watch the video for “Again” and experience the magic of the Bonneville Salt Flats for yourself:
Stay tuned for more behind-the-scenes insights and updates from Michelle Nascimento!
“AGAIN”
